Letters/Strongly Worded Suggestions to the Editors

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Sunday, July 3, 2011

The Ill Opinion #4: Independent Day


So on the most patriotic of days in America’s calendar, there’s an interesting observation to be made about the music industry and the name of today, Independence Day.

In the later years of the 2000’s, in the wake of the industry’s self-inflicted bleedout, tools became available to people that in a way, created the oft-mentioned but rarely done “musical independence”. The use of a label to “make it” in music, has died, and in its place, the world wide web, has opened the gates for artists to take their sound and take 100% control on who gets it, how it comes out, what it looks like, and what people think about it. While this is still being ironed-out, musicians can live D.I.Y. and be reasonably successful.

Or in wilder cases, get famous and outshine everyone. All because they did it themselves, and they did it their way.

It’s a lot of hit-and-miss, but trust me on this, when you look back and see what you’ve done on your own, it’s amazing beyond words.

So what’s the gist here? Simple: for musicians who still think a label is the way, you’re no longer a slave, the war for independence is being fought right now, and while they may never be a winner, there will always be a move closer to true independence. Be your own label/MTV/promo/fan club…and have some fun en route.

And that was the Ill Opinion. Stay gold.

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